Bibliotecología · Patrimonio · Bibliotecas abiertas · Comercio

José F. Sánchez

Librarian Josef S. — bibliotecólogo, UNAM

✦ ✦ ✦

I am a librarian first. Everything else — the archives, the field recordings, the servers, the stores — is what happens when someone trained at the Colegio de Bibliotecología of the UNAM decides that a catalogue is not furniture but infrastructure. My work is the preservation of cultural heritage, material and immaterial: classify it, keep it, describe it honestly, and hand it back free, in its own language, to the people it belongs to. And because free things still cost money, I built the commerce that pays for them — which, as it turns out, is library science too.

Contents
  1. I. The power of library science in actionBio
  2. II. The thesisUNAM, 2014
  3. III. The open librariesWLI
  4. IV. Heritage, material & immaterialField
  5. V. Commerce is a libraryThesis
  6. VI. SESY World StoreFashion
  7. VII. Art, image and performanceEx Teresa
  8. VIII. ProvenancePlaces
  9. IX. Accession ledgerCareer
  10. X. Practice & SESY WorldHire
  11. XI. Official channelsFollow
  12. XII. Circulation deskContact
  13. Appendix. How to cite meCitation
Chapter I

The power of library science in action

Ordering, preserving, listing, publishing, promoting, and finding the money to keep it all alive. That is the whole job, and it is what I have done all my life.

Library science is not a quiet profession. It is a set of powerful, unglamorous techniques for deciding what survives. Selection and acquisition decide what enters the record. Cataloguing and authority control decide whether it can ever be found again. Controlled vocabularies and indexing decide what a thing is about, which is to say who it is for. Preservation decides how long it lasts. Diffusion decides whether any of it mattered. Apply those six operations to a heritage that is being lost and you are not filing — you are intervening.

I was born in Coyoacán, Ciudad de México, and trained at the Colegio de Bibliotecología of the Facultad de Filosofía y Letras, UNAM. From there I went into the places where information becomes public infrastructure: the Bicentenario, INEHRM, INAH, the Secretaría de Cultura, the Consejería Jurídica de la CDMX. I designed and ran the Biblioteca Digital y Sistema Internet del Bicentenario — a digital library plus a constellation of portals, an accessibility portal, an English edition and interactive works — built to hand two centuries of national memory back to the people who own it.

In parallel I learned to build the machines myself: Linux, Apache, PHP, Node, catalogues, search, measurement, storefronts. Not because engineering is more interesting than bibliography, but because a librarian who cannot build cannot ship. Today that lets me open a library without a budget, a committee, or anybody's permission.

“La biblioteca como una extensión duradera de la memoria ha formado parte a través de toda la historia evolutiva del ser humano.”Sánchez González, 2014 · Cap. 1.1

The other half of the work is money, and I say so plainly. Preservation is expensive, grants are political, and projects that depend on a change of administration die with it — I documented exactly that in my thesis. So I sell. I build stores, catalogues, funnels and measurement stacks for a living, and that revenue underwrites archives that charge nobody and answer to nobody.

I write, I paint, I make images, I have performed in contemporary art spaces, and I read and work in Spanish, English, French, Italian and Portuguese. These are not hobbies attached to a librarian. They are how a librarian gets close enough to an intangible heritage — a language, a ceremony, a calendar, a way of naming plants — to describe it without flattening it.

Curatorial position, stated once: nothing here is “rescued”. Communities are not collections. Consent, attribution and the right to say no come before the record — the CARE principles alongside FAIR, and UNDRIP above both.

Chapter II

The thesis

Deposited in TESIUNAM, open access, freely readable. The argument of my whole professional life is in it, written in 2014 and — inconveniently — more true now.

Registro TESIUNAM 0723641

Title
La biblioteca digital de la Comisión Organizadora de las Conmemoraciones de 2010: una propuesta para su mejoramiento
Type
Informe académico por actividad profesional
Degree
Licenciado en Bibliotecología y Estudios de la Información
School
Facultad de Filosofía y Letras, Colegio de Bibliotecología, UNAM
Adviser
Dra. Patricia Lucía Rodríguez Vidal
Place
México, D.F., 2014
Access
PDF · DGB UNAM · Permalink

Chapter 1 defines the digital library: origins, advantages and costs, the role of the bibliotecólogo in the information society, and a forecast. Chapter 2 reconstructs the institutional scaffolding of the Bicentenario — the 2006 decree, the 2007 Programa Base, the digital strategy, the 2009 accord. Chapter 3 documents the system I built and operated, item by item: each portal with its URL, operating system, server, language, CMS, W3C accessibility level and traffic — closing with results and a proposal for continuous improvement.

Four arguments run through it, and they are still the arguments I work from:

Accessibility is the definition of public. A collection that excludes by ability, language, bandwidth or income is not public, whatever the press release says.
Cataloguing is not clerical. Controlled vocabulary, indexing and authority control are what separate a collection from a pile.
Digitisation without diffusion is a statistic. Counting scanned documents nobody can reach only fattens a government report.
The platforms took our job. The most successful “libraries” of this century are run by companies that found the economic value of information and turned the library into a soft drink — while public efforts die with each change of administration.

Further reading: DGB UNAM · IIBI UNAM · IFLA · UNESCO Open Science · W3C WAI · INEHRM · INAH

Chapter III

The open libraries

The Worldwide Library Initiative: a living framework where regional, national and continental libraries work as one system of preservation, education and collaboration. Free to read, always. Multilingual by design. Built with community consent, never extracted from it.

✦ Continental libraries ✦

AI is used here the way a good reference librarian uses any tool — for translation, curation and description, under ethical use and community consent, never as a substitute for the people whose knowledge it is. The libraries are open. The infrastructure underneath is sovereign: our own server, our own analytics, our own models where possible.

Chapter IV

Heritage, material and immaterial

Buildings, documents and objects on one side; languages, calendars, medicine, music, ceremony and craft on the other. The second kind disappears faster and is described worse.

Material heritage has defenders: institutes, budgets, restoration programmes, laws. Immaterial heritage — a way of naming a plant, a count of days, a song sung once a year, a technique held by four people in one village — has almost none, because it does not sit still long enough to be inventoried by conventional means. It has to be recorded with consent, described in the language it lives in, and returned to the community before it is released to anyone else.

That is the standard I work to. Documentation in Yucatec Maya and Náhuatl alongside Spanish, English and French. Attribution to communities, not to me. Nothing published that a community has asked to keep. Formats that outlive platforms, and a catalogue that survives a change of government.

Between 2024 and 2025 I served as senior project and programme manager on the Mayan Bioregion Initiative, a transnational effort joining ecological preservation, cultural regeneration and sustainable development across Mesoamerica — systems thinking and digital tooling put at the service of biocultural heritage and the communities holding it.

The fieldwork happens where I live: Sisbichén, Mérida, Playa del Carmen, Tulum. Interviews, calendars, plant knowledge, oral history, video. Then the library work: describe, index, translate, preserve, publish, promote — and find the funds to do it again next year.

Related frameworks: UNESCO Intangible Cultural Heritage · INALI · INPI · WIPO Traditional Knowledge · UNDRIP

Chapter V

Commerce is a library — this is where everything makes sense

I became a senior e-commerce specialist for one reason: a store is a catalogue with a checkout. Everything I was taught about organising knowledge turns out to be the operating manual of modern trade.

Look at what a storefront actually is. A SKU is a call number. A product title, description and attribute set are a bibliographic record. Categories, tags and collections are a classification scheme; the filter sidebar is a faceted search interface that any cataloguer would recognise from a thesaurus. Variants are editions. Inventory is holdings. The feed you push to Google Merchant, Meta or Pinterest is an exchange format — MARC by another name, with the same problem of normalising fields between systems that were never designed to speak.

And the rest follows. Authority control is what stops the same product existing three times under three spellings. Controlled vocabulary is what makes search return the thing the customer meant instead of the thing they typed. Collection development is merchandising. Weeding is discontinuing. Preservation is your backups and your data retention policy. Circulation statistics are GA4.

This is why I can hold both halves of my life in one hand. When I build a measurement stack — data layer, GTM, Consent Mode v2, server-side events, Meta CAPI — I am building an instrument that tells a collection what its users actually did with it. When I integrate third-party APIs, print-on-demand nodes, payment gateways and fulfilment networks, I am building interlibrary loan.

“The most successful digital libraries of our era are run by companies that discovered the economic value of information.”Paraphrase · thesis, Cap. 1.5

My thesis said the platforms had taken the librarian's job. The answer was not to complain about it. The answer was to learn the trade well enough to do it better and point the proceeds somewhere honest. So the same hands that catalogue a day-sign also write the product taxonomy, the conversion copy, the A/B test and the tracking plan.

Big data, data science, inventory systems, connectivity to third parties, tracking and statistics — none of that is foreign to bibliotecología. It is bibliotecología, running at commercial speed with a budget attached. Ultra-modern library science, exactly where commerce bridges with open knowledge: the store funds the Mayan Library, the Mexican Library, the continental bioregion libraries and the Worldwide Library Initiative, and the libraries give the store something worth wearing.

Selling well is not a compromise of the mission. It is the mechanism of the mission.

Chapter VI

SESY World Store — the collection you can wear

Cultural slow fashion from the Mayan Library Collection: organic and heavyweight cottons, oversized cuts, embroidery and all-over print drawn from Mesoamerican design. Made on demand — zero inventory, zero waste. Every order funds the free open libraries.

✦ Four axes ✦
Chapter VII

Art, image and performance

A painter and visual artist who happens to catalogue — or a cataloguer who happens to paint. The two have never been separable.

I paint, I make digital images, and I work with projection and live performance. The interest is the same as in the archive: what an image carries, how it is transmitted, and what survives of it once the moment ends. Performance is the most immaterial heritage there is — it exists only while it happens, and only documentation keeps it.

Recent and ongoing work moves between both: a Mayan comic generated from a person's own birth data, crowdfunded through Kickstarter for the Mayan Library; documentary interviews on living Mayan culture in Tulum; and the visual identity of the entire SESY ecosystem, drawn rather than templated.

Selected · Performance & exhibition

Work
BYOB — Bring Your Own Beamer
Venue
Ex Teresa Arte Actual, ex templo de San José y Santa Teresa la Antigua, Centro Histórico, Ciudad de México
With
Rafaël Rozendaal
Curator
Violeta Horcasitas
Form
One-night collective projection: everyone brings a beamer, the architecture becomes the screen

Ongoing: painting and drawing · digital image · Mayan comic from Cholq'ij birth data (Kickstarter) · documentary interviews published by the Mayan Library · the SESY visual system.

Chapter VIII

Provenance

Every copy carries its marks of ownership. Mine are two peninsulas, a capital, two French cities and a jungle.

CoyoacánCiudad de México · origin
Ciudad de MéxicoUNAM · formación
CuernavacaMorelos
LoretoBaja California Sur
Cabo San LucasBaja California Sur
QuerétaroQuerétaro
ParisFrance
ToulouseOccitanie · France
Playa del CarmenQuintana Roo
MéridaYucatán
SisbichénYucatán · comunidad maya
TulumAldea Zamá · current shelf
Chapter IX

Accession ledger

Kept the way an acquisitions register is kept: open, dated, never finished.

2014

Licenciatura en Bibliotecología y Estudios de la Información

UNAM · FFyL · Colegio de Bibliotecología

Titulación by academic report on professional activity. Cédula Profesional 9604076.

2014–2016

Posgrado — Ciencia de la Computación

UNAM

Computational studies applied to information retrieval and automated library systems.

2008–2010

Biblioteca Digital y Sistema Internet del Bicentenario

Coordinación Ejecutiva del Bicentenario · INEHRM · CONACULTA

Design, construction and operation of the digital library and the complete portal system, including the accessibility portal and the English edition.

2009–

Worldwide Library Initiative

Founder

Open libraries for ancestral, ecological and documentary heritage — multilingual, free, community-consented, now spanning every continent.

2010–

Mayan Library · Mexican Library · Native International

Founder & Director

Flagship archives in English, Spanish, French, Portuguese and Japanese, with source documentation in Yucatec Maya and Náhuatl.

2024–2025

Senior Project & Programme Manager — Mayan Bioregion Initiative

Gobierno de México · Yucatán

Transnational programme joining ecological preservation, cultural regeneration and sustainable development across Mesoamerica.

2023–2025

Senior Technical Project Manager

Grupo Colorines · Mérida, Yucatán

Service-portfolio assessment and unified operations strategy across real estate, community amenities and client services.

1999–

Web engineering, SEO, CRO and selling systems

Independent practice → SESY.AI

Storefronts, landing pages and funnels for DTC brands; GA4, GTM, Meta Pixel and server-side measurement; A/B testing; Core Web Vitals; Linux/cPanel infrastructure and automation.

Selected

Institutional and corporate work

Public sector · Global brands

Secretaría de Cultura · Consejería Jurídica CDMX · INEHRM · INAH · SCT · INFOTEC · Coca-Cola · Aeroméxico · American Express · Walmart México · Banamex · Citi · Xcaret · Reservamos.

Chapter X

Practice & SESY World — what pays for the libraries

Senior work, done by the person you are talking to. Thirty-nine domains across eight sectors, engineered and operated from Aldea Zamá, Tulum. The margin funds the archives; the archives are why the margin matters.

Digital libraries & archives

Collection development, cataloguing, controlled vocabularies, authority control, preservation strategy, accessibility to W3C WCAG 2.1 AA.

Heritage documentation

Fieldwork, oral history, multilingual description and consent-based publication for tangible and intangible heritage.

E-commerce & selling systems

WooCommerce and Shopify architecture, product taxonomy and feeds, landing pages, funnels, CRO and A/B testing.

GA4, GTM & Meta Pixel

Data layer, Consent Mode v2, server-side events and Conversions API, clean reporting instead of decoration.

Websites, SEO & Core Web Vitals

Fast, indexable, multilingual sites built to rank and convert — and measured honestly from day one.

Automation & sovereign AI

n8n workflows and local models on your own infrastructure, so recurring cost stays near zero and your data stays yours.

✦ The 39-domain ecosystem ✦
SectorDomainsFunctionGateway
S1 · Brand core & governance2Master entity hub, ethics and governancesesy.ai
S2 · Tech & education10Agency, LATAM portal, tools, hosting, academysesy.agency
S3 · Fashion & commerce6Marketplace, apparel lines, campaignssesy.store
S4 · Open libraries & impact10Free libraries, indigenous knowledge, bioregion atlasworldwidelibrary.org
S5 · Real estate3Sales, long-term rentals, Tulum portalsesy.homes
S6 · Hospitality & directories4Lifestyle magazine, dining, eventssesy.life
S7 · Web3 & community2$SESY on Solana, member profilessesy.io
S8 · Media & data journalism2Editorial blog, quarterly data studiessesy.report

Selected institutions & brands

Secretaría de CulturaConsejería Jurídica CDMXINEHRMINAHSCTGobierno de MéxicoCoca-ColaAeroméxicoAmerican ExpressWalmart MéxicoBanamexCitiXcaretINFOTECReservamos
Chapter XI

Official channels

The record continues in other catalogues. Follow, read, watch, or fund the work.

Chapter XII

Circulation desk

Reference questions are free. Everything else comes with a quote.

WhatsApp — fastest

Projects, quotes, press, collaborations, or a question about the collections. I answer personally.

+52 999 992 2040

Email hello@sesy.ai · Aldea Zamá, Tulum, Quintana Roo, México (UTC−6).

The ecosystem

Start anywhere; it all connects.

SESY.AI · SESY Agency · SESY Store · SESY World · Worldwide Library · Mayan Library

RFC SAGF7612206QA · Cédula Profesional 9604076 · CFDI 4.0 · Persona Física con Actividad Empresarial (RESICO, SAT).

Appendix

How to cite me

A librarian who does not supply his own citation leaves the work to someone else. The punctuation is not decoration — it is metadata.